WordPress is our preferred Content Management System, it is easy to use and very flexible.

WordPress was used by more than 23.2% of the top 10 million websites as of August 2013. WordPress is the most popular CMS in use on the Web, at more than 60 million websites.

Self Managed:
The management of your website is handed over to you, after a training session with on of our team members on how to operate and maintain the website. Of course our Customer Support team would be more than happy to assist you with any queries you may have.

Monthly Maintenance Plan:
We also offer a “Monthly Maintenance Plan” where we keep your website’s CMS updated with all Security Patches and System Upgrades and keep the site up to date and “Responsive” to all and new devices and screen size.

We take confidential information very seriously and upon request we can provide you with a Non Disclosure Agreement prior to discussing your ideas with one of our team members. This provides you with the legal reassurance that the information you provide is kept confidential and only used for the completion of your request, unless otherwise stated.

Through the use of analytical tools we can monitor the performance of your website.

Key metrics are the average number of visitors you receive, the pages they view, where your visitors are based, the visit duration and many more. Please talk to us to find out how we can monitor and analyse the performance of your website.

We create a Google Ads account (Formerly AdWords) account for our clients, then with them select the words/phrases that should trigger their ads and the maximum amount they will pay per click. When a potential customer searches on Google, ads (also known as “creatives” within Google) for relevant words/phrases appear as “sponsored links” on the right side of the screen, and sometimes above the main search results. Click-through rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.

The ordering of the paid-for listings depends on other advertisers’ bids (PPC) and the “Quality Score” of all ads shown for a given search. The search-engine system calculates the quality score on the basis of historical click-through rates, relevance of an advertiser’s ad text and keywords, an advertiser’s account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser’s keywords… more The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.

The auction mechanism that determines the order of the ads is a generalized second-price auction. This is claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism (in this case, the value of the keyword to them, in the form of a “truthful” bid).
Source: Look up definition in Wikipedia for Google Ads

A Content Management System (CMS) is the database software which holds the content of your web site. The system allows you to actively manage content such as text, images, music, videos and files. Content Management Systems are designed to be user-friendly, making them accessible to the wider public without the need for advanced technical skills. Content Management Systems provide the platform to integrate many innovative features to enhance your website in an efficient and cost effective manner.

Look up definition in Wikipedia for Content Management Systems

Our team is dedicated to developing web based content management solutions that best fit our customers’ requirements, focusing on accessibility, functionality and cost. Please see below some key questions you should consider when thinking about content management system.

Key Questions?

1. How frequently will you be updating content on your site?
2. Which features would be beneficial to you? (Don’t worry we are here to help)
3. Have you experience with other content management systems?
4. Will your website expand in the future?
5. How many people will be managing the site?

No. It requires the same skill as sending an email or updating a Facebook page.

Yes there is an initial cost but you save in the long run.

You do not have extra fees when you wish to update your site.

A site where you “Register” and can access your own content by logging on with a username and password.

Facebook would be a leading example.

A site that allows users to “register” then login using a username and password. Once “logged in” you then have access to your own content. Also often you may interact with other members via

• Keeping your customers close contact
• Offering private Paid Content
• Internal messaging
• Forums
• Profile Management
• Allowing members to contact each other and share resources

Is a company that offers payment solutions to allow customers to make payment for products and/or service via your website using a credit/debit card.

Examples that we use:

Stripe
PayPal

Stripe:

Standard
Access a complete payments platform with simple, pay-as-you-go pricing. No setup fees, monthly fees, or hidden fees.

We offer E-Commerce – Shopping Cart systems which make it easy for visitors to your site to make purchases and to create user accounts.

We favour WordPress / WooCommerce / Stripe which is one of the most popular combinations and recognised throughout the world. 

We can design a web site for you which shows the services and products you offer to your online visitors. They will be able to read a description of the product or service, view images or videos, the prices, and other interesting features we can integrate to enhance their experience. If they decide to purchase the item or service, they can provide their payment details online. Selling and purchasing online has become very popular and positively impacts the sales revenue of many businesses while reducing the cost.